Currently, the real estate business not only focuses on developing products that meet the needs and lifestyles of target groups but also on expanding sales channels, which is another crucial factor. Due to consumer behavior during the COVID era, where time is limited, visiting housing and condominium projects online has become increasingly popular, leading to the development of a system for buying and selling homes and condos online with just one click.

            Today, TerraBKK had the opportunity to speak with Mr. Woradet Rukpan, CEO of VBeyond Development Co., Ltd., a dynamic young executive who shared insights into the concept of developing a new way to buy and sell real estate, making it more appealing on an intelligent buying and selling platform called 'Property Mall'.

            The 'Property Mall' is a platform for buying and selling real estate, and its appeal lies in the fact that its development process stemmed from the intentions of Mr. Woradet and the VBeyond team, who utilized their experience as real estate agents to understand the needs of customers and the perspectives of real estate sellers. This led to the creation of 'Property Mall', which incorporates AI technology to analyze user lifestyle behaviors and housing preferences. The service is expected to launch within 2022.

Introducing 'Property Mall': An Intelligent Real Estate Buying and Selling Platform from Thailand

            To simplify the understanding of what 'Property Mall' is, Mr. Woradet explained that he wants everyone to think of websites like Booking.com or Agoda.com, where customers can view photos of rooms and check prices before booking accommodations in their desired locations online.

            Similarly, 'Property Mall' will serve as a platform for buying and selling real estate in a comparable manner. Initially, it will be developed as a website for customers to explore housing and condominium projects. The system will analyze customer data to identify personality traits, preferences, activities, and needs, ultimately presenting suitable homes and condos that align with their lifestyle and income. Users will be able to view projects through 360-degree virtual images, as if they were physically present, along with detailed project reviews. This will allow customers to explore multiple projects quickly and help streamline their decision-making process.

            The intelligence of 'Property Mall' will act as a thoughtful companion in identifying customer needs, quickly recommending interesting promotions tailored to individual clients. Customers who book through 'Property Mall' will receive exclusive pricing and consulting services from VBeyond's real estate agents, who are experts in recommending homes and condos in various locations, along with easy booking methods, allowing interested customers to make immediate decisions with just a click.

            With comprehensive services, customers can select real estate that meets their needs, while real estate developers can sell their products quickly through the online system. Currently, over 1,000 real estate projects from 48 leading Thai developers are available for sale on 'Property Mall'.

“Using AI to analyze customer behavior will create a new world connecting buyers and sellers, making it easier for them to meet. 'Property Mall' will be a new dimension of real estate buying and selling in the future, simplifying the process to just one click.”

VBeyond Prepares for IPO This Year

            In 2022, VBeyond is preparing to enter the stock market and offer shares (IPO) to the public to raise funds for developing the online real estate buying and selling system, creating a new dimension for the Thai real estate industry. This is a novel endeavor for Thailand, as no real estate brokerage company has previously registered on the stock exchange. From the perspective of VBeyond's management, there is a strong intention to develop 'Property Mall' into a platform for Thai people to engage in global real estate transactions, establishing a new foundation for the Thai real estate business through this fundraising initiative.

“VBeyond Development is one of the real estate brokerage companies with a unique buying and selling concept that stands out from others in the market, continuously evolving to modernize the real estate brokerage profession and adapt to the ever-changing customer behaviors.”

For all things real estate, think VBeyond.

For those interested in the 'Property Mall'
Contact us at Website: propertymall.co.th
Facebook: Property Mall
Line: @propertymall
YouTube: Property Mall
IG: propertymall.th
or call 091-742-8999.